Startup Spotlight of the Week – This time, meet Itai Paz and Morning Dough

The “Startup of the Week” spotlight by the Yozma Circle provides a unique platform for tech entrepreneurs to gain exposure and share their venture with high-tech leaders and decision-makers of the circle.

We have known Itay Paz for years, thanks to the fact that he is one of the veterans of the digital marketing world who has continuously put Israel on the international map for over two decades and works to bring leading figures in the global digital marketing industry to Israel.

I approached Itay, as part of my personal acquaintance and as part of the interviews we conduct with high-tech leaders in the fields of marketing and ad tech, to get updated on the new venture he has built.

Itay Paz is a member of the Yozma Circle community of high-tech leaders in Israel. You are welcome to visit his profile here.

Who are you, Itay Paz? And what is your journey as an internet entrepreneur?

My name is Itay Paz, I live, breathe, and eat digital marketing and the internet 24/7, and I am a family man: married and a father of 4 wonderful children.

I started my journey as an Affiliate Marketer 25 years ago, and over the years, I have been involved as an entrepreneur, consultant, or mentor in hundreds of ventures and businesses worldwide in various fields.

In June 2020, a few months after the start of the COVID-19 pandemic, I decided to establish a new venture called: Morning Dough.

What are the values that drive you as an entrepreneur and professional?

What has always driven me, and still does today, is the ability to help people, help companies, and advance ventures to results. In the digital world, you can see the results quickly, certainly compared to the physical world.

Sometimes people ask me if it doesn’t drive me crazy that technology is advancing rapidly and the need to face new challenges all the time. The truth is that the changes that create challenges make the whole process fun. Yesterday is not like the day before, and every day you wake up, you need to think a little differently, adapt to changes, tools, and new technologies.

As long as the digital world continues to advance, I will be here. I enjoy what I do and still find myself, even after 25 years, sitting in front of the computer for many hours, learning, reading, and renewing.

And this is what led me to establish my latest venture, Morning Dough, which utilizes international and professional knowledge, extensive professional experience, and what I love to do.

In one word, what is Morning Dough? And who is it for?

In the Morning Dough venture, we are building a quality community mainly composed of digital entrepreneurs, company owners, businesses, marketers, and digital marketing experts.

The community is built by creating an Authority Hub, providing our community with the most important and best content through a website and a newsletter (via daily email), allowing them to save time and be at the forefront of the industry.