Most business owners in Israel and around the world have realized that in order to maximize their presence in the digital world, it is very important to develop a dedicated app to complement their virtual presence. To succeed, one cannot rely solely on a mobile-friendly website and social media presence (Facebook, Instagram, Pinterest, etc.), but must develop an app that can create a strong effect that leaves competitors behind. App development for companies or startups requires extensive planning, thought, and attention to the smallest details, and must be done by skilled professionals who understand how the user experience should be, what a proper UI is, and what the limitations and advantages of different devices and platforms are.
If you are considering developing a mobile app, Yozma Tech will be happy to provide you with technological consultation to help you make the right decisions. Contact us soon!
One of the most important decisions when deciding to develop an internet asset like a mobile app is to understand what the best platform is for the first version to be released in the bustling app market. To determine what is best for your business, several variables must be considered and examined in depth:
- Countries – In which countries will the app be marketed initially? There are countries like the USA where there is a clear advantage for the iPhone. Each country should be examined to understand the percentage of users on each platform.
- Target audience age – What ages is the app intended for? It is important to understand the exact age of the user. Advertising companies segment children’s ages in ranges of two to three years and older ages in ranges of four to five years.
- Gender – Does the app target a specific gender?
- Paying customers and socio-economic status – Who are the customers who will pay for the app or for services within the app? What is their social status and socio-economic status?
- What is the app’s revenue model? – There are many models for app revenue: paid apps (one-time or subscription), in-app purchases (commonly used in games), advertisements, Freemium.
- Type of app – If developing an app whose main use is based on social networking or chat, it must be developed on both platforms. There cannot be a situation where two friends or partners with different phones cannot communicate with each other.
- Market expectations – Could launching the app with only one platform harm your business? Could it cause disappointment among your customers?
- Market size – The Android market is much larger than the iPhone market, capturing over 70% of the market
You can also read

Difference between Onshore and Offshore Outsourcing
The differences between onshore and offshore outsourcing are a bit confusing because they all have one common denominator; outsourcing.

7 Benefits of Outsourcing
Did you know that your business could enjoy great benefits of outsourcing if you start outsourcing now?

Ukraine IT and What You Need To Know!
Ukraine is one of the most vibrant countries that control the dissemination of information technology to SMEs. IT services here are comparable only to the best service providers in the world.

Interview with Roma Timoshpolski the CEO of YozmaTech
The CEO of YozmaTech Roma Timoshpolski speaks about how the company started, the differences between IT recruiting in Israel and Ukraine, why outstaffing is a perfect model for startups…

Examples of Onshore Outsourcing Pros and Cons
As a company, when you make the decision to outsource an integral task in your business process, you remain unsure of whether the onshore outsourcing pros outweigh…
Need to scale your R&D?
Get a free consultation session to find the right strategy for you
