Business managers looking to base decision-making processes on data and work with dashboards seek business intelligence technology that allows for free exploration, flexibility when developing new models, and the ability to integrate business analyses, including graphs and charts, into organizational management systems. How can business intelligence technology help organizations become more efficient? The answers are here in the article.
What is Embedded Analytics?
Embedded analytics is a component included in the new generation of business intelligence systems, aimed at allowing organizational system users to base decision-making processes on advanced data analysis without needing to switch between different screens or organize the necessary information in tables. In fact, through embedded analytics solutions, organization employees, partners, suppliers, and even customers browsing the organization’s websites enjoy access to analyzed charts and graphs, tailored to their security settings, and can use the convenient display to perform business actions quickly.
What uses can be made with embedded business analytics?
Embedded business analytics connects the organization to the data and leverages the accumulated information within the organization for efficiency in every business aspect—from operational efficiency to economic efficiency. With embedded analytics solutions, managers and employees can manage opportunities more easily, learn about customer consumption habits, and offer them higher quality and more tailored marketing proposals, manage the budget, find solutions to business problems more easily, and even quickly identify the source of a business problem, often with insights that “jump out at you.”
In which systems can business analytics be implemented?
Embedded business analytics solutions can be implemented in any system the company works with, including: enterprise resource planning systems, customer relationship management systems, e-commerce sites, and portals on public websites, among others. In each application, the analytics will be presented differently—for example, on the company’s website, the analytics may be displayed in the form of surveys, while in the customer portal, the analytics might be presented as charts detailing budget allocation.
Additional Advantages of Implementing Analytical Solutions in the Organization
If in the past we believed that artificial intelligence systems were mainly used for generating reports, today the use of business intelligence systems is broader, allowing every user to become an independent data researcher. They maintain their line of thought without being distracted by the need to switch between different screens and can even solve business problems when not connected to the system. How?
The new generation business intelligence solution is based on an online platform, powered by a central engine that collects, processes, and analyzes data flowing into the organization from countless different sources. The engine, which includes a machine learning component, presents the user at any time with results directly and indirectly related to their query. So if the user wants to investigate a certain phenomenon from every possible angle, without query limitations, they can do so by typing the value (or even using voice search) they want to investigate. They can also click on any entity on the screen and turn it into a table or graph, thus avoiding the need to read countless tabular rows.
Thanks to the smart alert component within the innovative business intelligence system, the user can solve emerging business problems even when not connected to the organization’s systems. For instance, when an event occurs, such as an unusual service call, reaching a red line in a product, a trend reversal, or a slowdown in sales pace, a text message is sent to the user’s mobile phone, including a link to the dedicated model related to the issue. If embedded analytics solutions sound like the future to you, we have news for you – for organizations already working with these solutions, the future is already here.
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