Keren Sahar Smadja
CEO & Founder of Wiseray
My name is Keren. I am the founder and CEO of Wiserpay. I am also a mother of 2 daughters and happily married. About two years ago, I decided to leave my last job in “Direct Insurance,” where I worked for 13 years in senior positions as the company’s treasurer and for the past two years as the Fintech manager.
My dream to build the company I founded was born from the experience and knowledge I have gained over the years and the understanding that the collection field remains far behind, conceptually and technologically, and that there is a real business opportunity here.
Together with my partners, we launched the first version of the system five months ago; we did a successful pilot and started recruiting customers.
We are currently turning to the European market and are looking for an investment.
Value: Wiseray helps companies collect debts, using technology that learns the debtor’s lifestyle and offers him unique solutions to cover the debt and become a satisfied customer.
Needs: Raising money.
Offer: I studied economics and accounting. I would be happy to help in various financial areas such as budget, cash flow, collection and billing systems, and more.